CSR in Media with Telemundo's Christina Kolbjornsen
Christina Kolbjornsen came to Telemundo via a circuitous path but there’s no question she’s home. Armed with an economics degree and masters in public policy, Christina had a successful career in corporate America before snagging the opportunity to lead the CSR efforts for an organization she loves and admires.
In our wide ranging conversation, Christina and I talk about how the double shot of the Coronavirus and an intense election that put a spotlight on America’s growing hispanic population and how these factors influenced CSR at Telemundo in 2020. We also talk about what’s in store for the New Year, the types of partnerships the company seeks in the community and how to measure the impact of their efforts.
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