As we started kicking around ideas last year for a podcast that would highlight companies doing great things in the world, we landed on a concept that tackles the adage, “doing well by doing good.” 

We decided to focus on for profit companies that fit two categories: Firms that are doing good but happen to have a profit motive attached to their respective causes (such as renewable energy or healthcare, for example) and firms with a profit motive that are known more for their community initiatives—think Bombas giving a pair of socks to the homeless for every pair sold, or Ben and Jerry’s and its social justice initiatives.

We decided to name our show Grow For Good™ as it’s our company tagline and has a dual meaning. As a growth-driven digital marketing agency, we help our clients grow their businesses in a sustainable way by implementing best practices around web design, content marketing and lead generation. At the same time, we do our best to align with companies that use their success to do good things in the world. Hence the title, Grow For Good™. 

The goal is to create a platform to explore how doing well financially and doing good in the world aren’t mutually exclusive. Like any good experiment, it sounds great in theory but we wanted to test it out in practice. The results do not disappoint. 

In just a dozen episodes we have spoken with company founders and executives that are making a positive impact on the world in small and large ways. And some patterns have begun to emerge that we thought would be helpful to share.

We'll be back with Season Two before you know it.

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