How do you persuade others to get what you want? Do you use slimy sales tactics? Do you pound your marketing down their throat until their pleading to buy simply so you'll leave them alone? Do you beg, lower your prices, add 1,000 things to your package or go for broke to close?

Or do you simply share what you believe in and see if they believe in it too? Then if they do,  they spread your brand like wildfire.

In today's episode I talk about the concept of "Tribes" by Seth Godin and how the traditional ways of pound till you drowned marketing are dead.

Take a listen..

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