I'm Jandre, founder of V8 Media (Top 1% Digital Agency) & V8 Capital. We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales for small DTC brands. Through investing in and scaling multiple businesses, I’ve discovered patterns in what separates high-performing e-commerce stores from the rest — and today’s episode is packed with those insights.Got a question? Email me at jandre@v8media.co.za🗒️ What You're Going to Learn in This Video:In this episode, we sit down with Michael Pretorius, E-Commerce Manager at CUM Books — South Africa’s largest Christian bookstore with 34 stores nationwide. We unpack exactly how CUM Books has scaled its online store, balanced pricing against Takealot and Amazon, leveraged Google Performance Max, and engineered conversion growth through apps, email automation, and smarter checkout experiences. Michael also shares practical insights on free shipping thresholds, payment gateways that boost revenue, omnichannel customer data, and how they approach Black Friday without racing to the bottom.⏱ Timestamps:0:00 – Intro & welcome0:32 – Who is CUM Books & how they compete in a crowded market1:40 – The #1 acquisition channel & why Google PMAX leads the strategy3:00 – What really matters in performance marketing metrics4:40 – Email marketing frequency, engagement & the welcome series6:00 – The 80/20 rule & top-selling categories7:00 – Why free shipping is set at R500 and how pricing decisions are made8:45 – Shipping options: courier vs Pargo vs in-store pickup10:00 – Meta ads strategy & lead gen campaigns11:00 – Klaviyo automations that drive the most revenue12:10 – Shopify vs Magento: why they switched and what changed13:20 – Conversion rate boosts: new theme, new gateway, new approach14:50 – Why Stitch increased revenue & the impact of Apple/Capitec Pay16:40 – The power of offering multiple payment gateways18:00 – Black Friday strategy (and why they don’t discount all month)20:00 – Where TikTok fits in (and why they’re not rushing in)22:00 – Unifying in-store + online customer data24:00 – The must-have Shopify apps they use today26:00 – Heatmaps, UX insights & customer behaviour tracking27:40 – Final lessons for e-commerce founders & marketers🔎 Hashtags#CUMBooks #EcommerceSouthAfrica #DigitalMarketing #RetailVsOnline #ShopifySA #GooglePerformanceMax #EmailMarketing #DTCGrowth #EcommerceStrategy #MarketingTips #SouthAfricanBusiness #CustomerAcquisition #EcommerceTools #ConversionRateOptimization #BlackFridayStrategy #ShopifyApps #PaymentGatewaysSA #KlaviyoFlows #StitchPayments #OmnichannelRetail🔎 Related Searches:How to grow a South African e-commerce brandGoogle Performance Max case studyBest email automations for ShopifyCUM Books business storyHow to compete with Takealot and AmazonFree shipping strategy e-commercePayment gateways for South AfricaStitch vs Payfast vs Yoco vs PayflexHow to increase conversion rate ShopifyBlack Friday marketing strategy South AfricaOmnichannel customer data for retail brandsShopify apps for higher conversions🔑 Keywords:CUM Books ecommerce, South Africa ecommerce, Google Performance Max strategy, Shopify South Africa, ecommerce pricing strategy, free shipping threshold, Klaviyo automations, Stitch payment gateway, Apple Pay South Africa, Capitec Pay, conversion rate optimisation, Shopify apps, omnichannel retail, book retail marketing, ecommerce growth tools, customer data sync, Black Friday ecommerce strategy, retail and online integration, performance marketing South Africa, ecommerce insights SA🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram: / officialjandredebeerTikTok: / officialjandredebeerLinkedIn: / jandredebeer