Discover how Litehouse evolved from student side-hustle to an 8-figure lighting brand by picking a winnable niche and obsessing over product quality. You’ll learn the exact paid-media approach (broad Meta targeting, creative velocity, and Google as demand capture), plus the KPIs they use to scale confidently (CPA vs. LTV, AOV, CPM, and frequency). We break down customer-survey loops that inform product roadmaps, Shopify conversion levers like bundles and pricing, and checkout upgrades (Stitch, Apple Pay, BNPL) that delivered a 10–14% lift. Walk away with a repeatable blueprint to scale a DTC store—without overcomplicating targeting or tech.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Stitch Elevate intro & setup0:18 - Meet Mike from Litehouse0:45 - Origin story: varsity side-hustle1:33 - Takealot arbitrage & early scaling3:11 - Pivot to the lighting niche4:06 - Product innovation + brand mission5:36 - DTC vs marketplace—own store power7:20 - Surveys that shape the product roadmap8:08 - Acquisition: Meta first, Google to capture8:47 - Ad budgets: from R500/day to ~R10m/year10:18 - Broad targeting & creative testing11:45 - KPIs that matter: CPA, LTV, AOV13:26 - CPM, frequency & the 4PI method16:43 - Payments & BNPL—Stitch + Apple Pay lift (10–14%)18:39 - Final lessons: add value & play the long game🔎 Hashtags#Litehouse #Shopify #Ecommerce #DTC #FacebookAds #MetaAds #GoogleAds #CustomerLifetimeValue #CLV #CPA #AOV #CPM #ShopifyApps #CheckoutOptimization #ApplePay #BuyNowPayLater #BNPL #SouthAfricaBusiness #Entrepreneurship #CaseStudy🔎 Related Searches:how to scale a shopify store in south africabroad targeting facebook ads strategygoogle vs meta ads for ecommercehow to calculate customer lifetime value for dtcbest shopify bundle offer appsincrease checkout conversion with apple paystitch payments south africa reviewhow to use customer surveys to build productsfrequency metrics for facebook ads explaineddecorative lighting ecommerce case studytakealot marketplace seller to brand ownerkpis for scaling paid ads ecommerce🔑 Keywords:Litehouse, DTC brand, Shopify growth, Takealot, Meta Ads, Facebook Ads, Google Shopping, broad targeting, customer surveys, CPA, LTV, AOV, CPM, ad frequency, 4PI method, bundle offers, pricing strategy, Stitch payments, Apple Pay, BNPL, checkout optimization, decorative lighting🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:📱 Follow Me on Social Media:Instagram:   / officialjandredebeer  TikTok:   / officialjandredebeer  LinkedIn:   / jandredebeer