It's the last CX Pulse Check of 2024! Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC's AI-driven marketing success, which not only boosts sales but also enhances personalized communication. However, the episode also offers a reality check for smaller businesses considering AI adoption.

We then spotlight the burgeoning trend of transparency in technology. The conversation parallels AI disclosure with privacy laws, highlighting how this shift could foster trust. The discussion takes a thought-provoking turn as we question AI's capacity for empathy, pondering whether AI can deliver more meaningful experiences than humans.

Our exploration extends into the educational arena, where AI is both a boon and a challenge. AI can enhance learning but also presents obstacles to foundational skill development. We emphasize the vital balance between embracing AI's efficiency and nurturing essential human skills and relationships.

About Andy Crestodina:
Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.

Over the past 24 years, Andy’s provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

• Top 10 Online Marketing Experts, Forbes 
• Top 50 Marketing Influencer, Entrepreneur Magazine 
• Top 25 Content Marketers, Express Writers/Buzzsumo
• Top 10 Social Media Influencers, Social Media Explorer

Follow Andy and Orbit Media on...
LinkedIn: http://www.linkedin.com/in/andycrestodina/
LinkedIn: https://www.linkedin.com/company/orbit-media-studios-inc./
Facebook: https://www.facebook.com/orbitmediastudios
Twitter/X: https://twitter.com/crestodina
Twitter/X: https://twitter.com/orbiteers
YouTube: https://www.youtube.com/Orbitmedia

Articles Mentioned:
Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases (The Wall Street Journal) -- https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36
Retailers confront trust issues as generative AI becomes commonplace (CX Dive) -- https://www.customerexperiencedive.com/news/retail-customer-trust-generative-bain-e-commerce/733018/

Resources Mentioned:
Experience Investigators Website -- experienceinvestigators.com

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