It’s fall shipping season and ranchers are seeing the rewards of years of hard work. Lane Nordlund sits down with rancher and Superior Livestock Auction Representative Jake Feddes for a front-seat conversation right from the pickup during another busy shipping day.

Jake shares insights on this year’s record-high calf prices, how producers are managing contracts, and why heifer retention isn’t taking hold yet. The two also tackle the latest market volatility following President Trump’s comments on beef imports, the challenges of rebuilding America’s cow herd, and the opportunities for young ranchers looking to get their start through unconventional partnerships and co-op marketing.

From the Tracy Yards to the broader cattle industry, this is a grounded, real-world discussion about cattle, community, and optimism in rural America.

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