California to let college athletes sign endorsement deals
Update: 2025-09-23
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The first-in-the-nation law, signed by Democratic Gov. Gavin Newsom and set to take effect in 2023, could upend amateur sports in the U.S. and trigger a legal challenge. Newsom and others cast it as an attempt to bring more fairness to big-money college athletics and let players share in the wealth ....
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