If flexible packaging isn’t recyclable today why do brands insist on calling it sustainable?Today on Packaging Today, K-Pack Demon Hunters Evelio, Cory, and Adam dive into a critical turning point for flexible packaging recycling in the U.S. with the launch of the U.S. Flexible Film Initiative (USFFI) a coalition of CPG giants like General Mills, PepsiCo, Nestlé, and more, aiming to finally make scalable recycling for flexible films a reality.We break down:What USFFI is actually doing and yes, they’re funding MRFs to get flexible packaging recycled. The biggest infrastructure gaps: Only ~2% of U.S. households can recycle flexible film curbside right now. The friction points consumers face: from tangling in sorting machines to multi-layer barriers that defy recycling. Why California is ground zero thanks to its aggressive EPR mandates and SB54 requirements for recycling rates. We’ll challenge the snack pouch assumptions, ask whether these programs are real solutions or just expensive PR and predict whether real recycling for flexible films can ever match consumer convenience.Work with guys:Evelio - https://www.IDPdirect.comCory - https://www.atlanticpkg.comAdam - http://www.labelkingcorp.comWant packaging that dissolves? check out https://www.Smartsolve.comNeed to manage your packaging specs for EPR regulation? go to https://www.Specright.com