In this episode, Sophie sits down with Lucy -Jane Love, Marketing Director at Banyan Risk Group and Rowan Security, to talk about what it takes to successfully market in highly regulated, “not-so-sexy” industries—from risk management and security to finance and investment. Lucy discusses how to make content engaging, the types of LinkedIn posts that consistently perform best, and why she uses AI more for research and talking points than for writing. They also dig into platform strategy (why LinkedIn is the current home base, and why Lucy’s eyeing TikTok next), how her team manages quality control and fact-checking, and her best advice for anyone creating content for industries where customers aren’t exactly “excited” to buy. In this interview, you’ll learn:

• How to create engaging content inside strict compliance boundaries
• What types of posts perform best on LinkedIn for niche industries
• Where AI fits (and doesn’t fit) in regulated content workflows
• How to plan quarterly themes while staying reactive to real-world events
• A practical framework for finding angles when your niche feels “boring”

Connect with Lucy: www.banyanriskgroup.com

www.rowan-security.com www.lucylove.co.uk https://www.linkedin.com/in/lucy-jayne-love-a1a68aa8/

00:01 – Learn Niche & Restricted Content Marketing

00:29 – Explore Lucy’s Path in Risk Management Marketing

01:34 – Overcome Challenges in Regulated Industries

02:52 – Craft Compliant, Engaging Content

03:56 – Apply AI to Research & Insights

05:21 – Streamline Marketing Research with AI Tools

06:10 – Execute Strategy & Ensure Quality Control

07:05 – Plan Ahead While Reacting to Trends

08:26 – Manage Social vs Long-Form Content Efficiently

09:06 – Verify Accuracy with In-House Reviews

09:59 – Turn Client Insights into Safe Case Studies

11:10 – Reach High Net Worth Audiences on LinkedIn

12:25 – Start Video Content in Niche Markets

13:33 – Boost Engagement with LinkedIn Posts

15:04 – Maximize Reach with Cross-Platform Publishing

16:07 – Build Marketing from Scratch Successfully

16:58 – Discover Angles for “Unsexy” Niches

18:52 – Optimize Team Structure & Outsourcing

19:51 – Connect with Lucy & Learn from Her Work

20:30 – Apply Key Takeaways for Marketing Growth