If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between audience and content targeting, and the various content targeting and exclusion options available to you in Display, Video and Performance Max campaigns. Jyll also shares her candid opinion on whether the Google Display Network is still a viable option for advertisers in 2025, and what you might consider instead to achieve your goals.

In this episode, you’ll learn:

• How to find which placements your display ads have shown on, including for Performance Max campaigns
• The difference between content targeting (placements, topics, and keywords) and audience targeting
• How to exclude placements, topics, and keywords at the campaign and account levels
• Whether the Google Display Network and is still worth using

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about keywords and content targeting, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Read more about this topic on Jyll's Google Ads Blog

• How to Show Display Ads on Specific Websites Using Google Ads: https://learn.jyll.ca/blog/how-to-show-display-ads-on-specific-websites-using-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
• Can you still do Display Remarketing in Google Ads? https://learn.jyll.ca/blog/can-you-still-do-display-remarketing-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
• Stop Wasting Money! How to Fight Spam in Google Display Ads: https://learn.jyll.ca/blog/stop-wasting-money-how-to-fight-spam-in-google-display-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

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