In this episode I share a simple concept that will propel your practice into being cutting edge over the next decade and beyond. Capturing before and after videos in an aesthetic consultation is essential in providing the very best patient experience. Millennials and Gen Z are so adept to videography, especially when it comes to the platforms that we all live on in our daily lives. Videos are becoming more and more relevant by the day, especially on Instagram and Tik Tok. The social media algorithms favor videos over images, which is another reason to capture and compare videos over images. Videos allow you to compare and contrast a patient’s before and after result so much better because it’s dynamic in it’s ability to pause at any given moment. It also provides the ability to view natural movement and expressions. 

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