DiscoverMetrics that Measure UpCapturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value
Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value

Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value

Update: 2025-04-01
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This episode of the “Metrics that Measure Up” Podcast features James D. Wilton, Author of Capturing Value - The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth and Managing Partner, Monevate

During our conversation we covered four primary topics with James:

  • Actual Value versus Perceived Value - which matters most
  • Price Metric Evaluation Criteria
  • Innovative Monetization Strategies
  • Measuring a Customer’s Willingness to Pay


If you are considering changing your existing pricing model and/or introducing new pricing for either an existing or new product - like a new AI module, this conversation is loaded with great ideas and insights into the different pricing models being used in the B2B SaaS industry!!!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value

Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value