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Yossi Levi shares his incredible story: transforming a small family car lot into a $28 million dollar powerhouse, founding venture-backed Gettacar and growing it to $90 million in revenue, before returning the capital to investors and growing his anonymous Twitter account into Car Dealership Guy, a B2B automotive media empire.

Yossi takes us inside his early marketing strategies, the hard earned lessons from chasing product-market fit, and the playbook to building a lean, scalable B2B media machine.

Timestamps:
(00:00 ) Intro
(07:26 ) Helping at his dad’s used car lot
(11:22 ) How car dealerships make money
(14:32 ) $28m revenue with Facebook ads 
(17:48 ) Putting gifts in customer trunks and filming it
(22:58 ) Starting Gettacar to sell cars online
(25:04 ) When a VC pulled his first term sheet
(31:08 ) Recruiting full-time hires with part-time consulting gigs
(34:45 ) Personally guaranteeing the debt used to finance vehicles
(36:50 ) Helping subprime consumers buy cars online
(39:24 ) How 2021 tricked them into thinking they had a sustainable business
(41:57 ) Why you can’t rush Product Market Fit
(42:23 ) Pivoting Gettacar to a profitable, PE-backed business before winding it down
(47:22 ) Starting an anonymous Twitter to share insights from his day-to-day
(50:08 ) Turning Car Dealership Guy into a media business 
(53:38 ) Doxing himself with a 13-minute documentary 
(58:29 ) Why you have to consume to be a good creator
(1:00:04 ) Screensharing CDGs content schedule
(1:02:59 ) Why every employee needs to generate content or revenue
(1:09:27 ) Creating a car / auto influencer agency
(1:11:34 ) Building a B2B automotive ad network
(1:14:50 ) Evolving into a holding company
(1:20:27 ) Importance of moving fast 
(1:23:34 ) Why people actually like sponsored content
(1:28:08 ) Wishing he pivoted to B2B faster

More on Car Dealership Guy: ⁠https://www.dealershipguy.com/

Referenced
Who the F*ck is Car Dealership Guy: ⁠https://www.youtube.com/watch?v=_wTsAez_nMs⁠
Russ Flips Whips: ⁠https://russ.dealershipguy.com/⁠
Freight Waves’ Craig Fuller on The Peel: ⁠⁠https://youtu.be/oPPqO8eBq2M⁠
Epic Gardening’s Kevin Espiritu on The Peel: ⁠https://youtu.be/FefGL-qPzDo⁠ 

Where to find Yossi:
Twitter: ⁠https://twitter.com/GuyDealership⁠
YouTube: ⁠https://www.youtube.com/@CarDealershipGuy⁠

Where to find Turner:
Twitter: ⁠https://twitter.com/TurnerNovak⁠
LinkedIn: ⁠https://www.linkedin.com/in/turnernovak/⁠
Newsletter: ⁠https://www.thespl.it/