Marketing's an adrenaline-fueled ride. 

You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking.

In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses. 

We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference.

There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation!

Specifically, this episode highlights the following themes:

• The importance of competitive positioning and simplifying marketing activities


• How to admit when current strategies aren't working and pivot


• The effectiveness of a targeted and bespoke approach to marketing

Link from this episode:

• Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22
  


• Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com
  


• Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast
  


• Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide
  

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