Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his experiences with creative architectural signage.

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This episode is sponsored by:

GCI Digital Imaging
Your partner for large/grand format trade printing. Known for exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics.
Discover more in Episode #9 or visit https://gci-digital.com.

Jaco Wholesale Sign Products
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Links:
Dan Sawatzky Episode: https://youtu.be/QHOBWzf-5QY

Synergy Signs Instagram: https://www.instagram.com/synergy_signs/

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Key Points Discussed:

- Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together.

- Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop. 

-Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects.

-Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them.

- Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins.

- Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the future of signage.
 
-Jim's Workshop: Jim talks about his workshop, which they conduct a few times per year. Y http://www.synergysign.com/sign-alchemy-workshops/

-Sign Shop School: Jim and Peter discuss their future plan to open a sign shop school and give back to the industry.

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In this episode...

00:00             Intro

00:38             Sponsor

01:27              Catching Up

04:40             Winning a Lottery

09:12              About Jim

10:25              Working with Wife

13:55              From Animator to cabinet shop to signage

19:12               The Progression.

22:12              Storefront walk-in traffic

28:07              Inflection Point 

31:12               Jim’s architecture projects   

33:12               Fulfilling Client Expectations

36:25              90-day Terms

38:18               Equipments

43:20              Fire Prevention

46:02              Workflow with architecture Projects.

52:30              Pricing Method

57:05              Changes in the Industry

01:02:42         Jim’s Workshop

01:12:12           Sign Shop School

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Are you a sign or print shop owner?
Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.

Interested in being a guest on the show or have questions for our team? Reach out to us at hey@bettersignshop.com.