When helping a municipality identify their brand, it’s not always about resident attraction. Sometimes, it’s about reminding residents of all the various amenities that can be found right outside their front door. Pulling that off is a two-part challenge. First comes the creative work of developing the identity of the brand, then comes the technical work of ensuring the brand’s visual identity and messaging are designed to remain consistent across different uses. In short, there’s a lot to consider when branding a city.

This week, we’re continuing our case study series by breaking down Redhead’s recent rebranding of the City of Trenton. Located 30 minutes southwest of Detroit, Trenton needed a new brand that better spoke to the city’s offerings: a location on the Detroit River, plenty of green spaces, and numerous options for outdoor recreation. Join us as we chat about the strategy behind this rebrand and dive into the creative and technical challenges of branding a city.

Read more on Trenton’s rebrand here: redhead.studio/studies/trenton