In this inspiring case study, Ernesto Mandowsky sits down with Christine Malfair, a Hotel Marketing Advisor, to unpack her journey from operational chaos to streamlined success. Christine reveals how she went from juggling endless custom projects and wasting hours on task management to running her business from one dashboard, planning her week in just 10 minutes, and ultimately doubling her annual revenue—growing from under $100K to nearly $200K. She shares candid lessons on productizing services, creating scalable systems, and designing offers that run like a “Big Mac” flywheel—consistent, profitable, and growth-ready. This episode is packed with actionable insights for entrepreneurs who are tired of putting out fires and ready to lead with clarity, discipline, and sustainable growth.

Chapters:

• 00:00:00 - Introduction to the Momentum Multipliers Podcast

• 00:01:53 - Meet Christine: Fractional Marketing Services for Hotels

• 00:02:48 - The Challenge: Managing Custom Tasks and Lacking Prioritization

• 00:04:58 - The Cost of Chaos: 30+ Minutes Daily on Task Management

• 00:05:42 - The Transformation: From Daily Overwhelm to 10-Minute Weekly Planning

• 00:08:51 - The Journey to Value: Why System-Building Isn't an Overnight Fix

• 00:10:23 - The Power of Persistence and Expert Guidance

• 00:11:56 - Christine's Motivation: Committing to Escape the 'Previous State'

• 00:13:07 - The "Big Mac" Concept: Shifting from Custom Work to a Standardized Offer

• 00:13:58 - The Turning Point: An $11/Hour Self-Pay Revelation

• 00:16:57 - Forecasting the Future with Standardized Systems

• 00:18:41 - New Conviction: How Standardization Enables Scalable Growth

• 00:19:27 - The Results: Doubling Annual Revenue

• 00:20:42 - Stick With It, Focus on the System, and Get Help 

Links and Resources:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠ about your business. See you on the next episode