Cecile Gauthier on how the ad industry can use its power for good
Update: 2020-02-19
Description
Cecile Gauthier co-founded the marketing consultancy and design agency Lime, based in Singapore. It’s 100% women-owned. It is a purpose driven agency which is building brands for businesses with a purpose and helping to create purpose for traditional brands.
With Cecile, we talked about how she believes the ad industry can use its power for good, and influence change within businesses, corporations and social entreprises in order to tackle the climate emergency.
For all the references mentioned during the episode:
http://gosimone.org/circular-economy/episode-10-cecile-gauthier-on-how-the-ad-industry-can-use-its-power-for-good/
Photo Cecile Gauthier by Nathaly Molina @itsanatha
With Cecile, we talked about how she believes the ad industry can use its power for good, and influence change within businesses, corporations and social entreprises in order to tackle the climate emergency.
For all the references mentioned during the episode:
http://gosimone.org/circular-economy/episode-10-cecile-gauthier-on-how-the-ad-industry-can-use-its-power-for-good/
Photo Cecile Gauthier by Nathaly Molina @itsanatha
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