Celebrity Endorsements Fuel Denim Market Boom
Update: 2025-12-03
Description
Levis CEO Michelle Gass seizes Beyoncés Leviis Jeans moment, sparking a global campaign and igniting a denim marketing war. Gap and American Eagle join in, with Gaps Katseye campaign and American Eagles controversial Sydney Sweeney and Martha Stewart collaborations. Smaller brands like True Religion benefit from celebrity endorsements, as seen with Kylie Jenners post. The global jeans market surges to $101 billion, driving a 28% increase since 2020, and leading to a denim war with 70% more denim TV spots this year.
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