Celebrity MVNOs are interesting, but do they help telco sales?
Update: 2025-08-27
Description
In this episode:
- Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00 )
- A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30 )
- Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45 )
- How and why the effectiveness of celebrity advertising varies by age group (21:40 )
- Brand recall also differs among age groups (27:30 )
- How Trump Mobile and its golden T1 phone might resonate in the market (30:00 )
- Other ways celebrity MVNOs may try to stand out in the market (35:40 )
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
