This week we speak to Steve Mcdermott, multi-award winning Presentation Mastery Coach.

There is SOO MUCH learning in this episode, you’ll definitely need a pen and paper. From presentation skills and limiting self-belief to launching your own business and grasping opportunities.

You can also win a free copy of Steve’s book.

INTRODUCING STEVE McDERMOTT

Steve has been a professional motivational speaker for 30 years. He is also a 3 times winner of European Motivational Speaker of the Year Award and a international best-selling author.

Before starting his own company, for 15 years he was a Copy Writer and Creative Director of a highly successful Advertising Agency. He has won over twenty international and national awards for creativity and was particularly fond of writing radio commercials.

He is founder of the Confident Club. A company that uses the vehicle of presentation training to enable people to dramatically increase their confidence and to become the best versions of themselves.

EPISODE HIGHLIGHTS

[00:00:00 ] Giving up a job and going solo

[00:09:00 ] The importance of a ‘runway’ for a start up business

[00:10:00 ] Developing the business

[00:31:00 ] Food on the table v stick to your values

[00:32:00 ] How to be a Complete and Utter F**k Up

[00:40:00 ] Win a free copy of Steve’s book

[00:43:00 ] What is the Confident Club?

[00:53:28 ] How to change your beliefs

5 KEY TAKEAWAYS & BUSINESS LEARNINGS

• Being totally naïve is a highly recommended start up strategy

• Think ‘how can I model excellence?’

• It’s so important what you say no to

• You have to have absolute clarity on your personal values

• Beliefs control how you feel and how you behave

3 BEST MOMENTS

“I built my whole business on the power of referral”

“I’m only interested in ‘is it practical and does it work'?”

“one of the most powerful sounds in the English language is somebody’s name”

STEVE’S BOOK RECOMMENDATIONS;

Steve's book - http://www.amazon.co.uk/dp/129234282X/ref=nosim?tag=lbp08b-21

How to Win Friends & Influence People by Dale Carnegie;

http://www.amazon.co.uk/dp/0671027034/ref=nosim?tag=lbp08b-21

The 7 Habits Of Highly Effective People - Steven Covey;

http://www.amazon.co.uk/dp/1471195201/ref=nosim?tag=lbp08b-21

Neuro-linguistic Programming For Dummies;

http://www.amazon.co.uk/dp/1119106117/ref=nosim?tag=lbp08b-21

How to Develop a Brilliant Memory Week by Week;

http://www.amazon.co.uk/dp/1780287909/ref=nosim?tag=lbp08b-21

VALUABLE RESOURCES FOR YOU

Website: www.leedsbusinesspodcast.com

LinkedIn: https://www.linkedin.com/company/leeds-business-podcast/

Website: www.confidentclub.com

LinkedIn: https://www.linkedin.com/in/stevemcdermott/

Shout out tags: https://www.etsy.com/uk/shop/truegritvintagestore

DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’

My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE.

Your half of the deal has two simple steps;

1) Share this episode with just ONE person who you think will get value from it

2) Post a review of the show or give this episode a ’thumbs up’

YOU MAY ALSO LIKE (as referenced by Steve)

https://leedsbusinesspodcast.com/podcast/jamie-peacock/

https://leedsbusinesspodcast.com/podcast/jacob-hill/

https://leedsbusinesspodcast.com/podcast/rachel-woolford/

ABOUT YOUR HOST

Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.

As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.

As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.

Phil has appeared as a guest on over 60 podcasts, webinars and interviews, from around the whole globe, talking on a variety of business subjects. You can view them all at https://philfraser.co.uk/watch-hear-phil/.

LEEDS BUSINESS PODCAST

Dale Carnegie, Jim Rohan, Stephen Covey, Tony Robins, NLP, Speakers for business, Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,

Email: phil@leedsbusinesspodcast.com

Mentioned in this episode:

Pre roll November

As November is my birthday month, I've got three special offers for you.
If you can say yes to the following four points, you qualify.
You have to be a business owner, have three to 15 staff, a turnover of between 350, 000 and 3 million, and wanting to develop and improve yourself and how you run your business.