In this episode of Changemakers, recorded live at Virgin HQ, Natalie Pearce sits down with Colette Laxton, co-founder of The INKEY List – the cult skincare brand on a mission to make skincare simple, affordable, and backed by science.

Colette’s story is one of bold moves and big learnings. She shares how a failed pitch to ASOS taught her the power of selling the dream, how Reddit inspired The INKEY List’s entire approach, and what it really takes to scale a business at speed while staying true to your purpose.

From burnout and imposter syndrome to billion-view TikToks and retail deals with Sephora, Colette doesn’t hold back. This is a masterclass in building a brand with integrity, grit and heart.

Whether you’re a skincare obsessive, early-stage founder, or just someone who needs a reminder to back themselves – this one’s for you.

🎧 Subscribe now and listen wherever you get your podcasts.

💐 Thanks to Virgin Money for making these events possible.

Recorded at: Virgin StartUp Changemakers, Virgin HQ, London

Hosted by Natalie Pearce.

Visit www.virginstartup.org to find out about how you can start-up and thrive. You can access Start Up Loan funding and free Business Advice to get your new business off the ground.

Thanks to Virgin Money for making these events free for founders everywhere.

The podcast is produced by Goldfish for Virgin StartUp.

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