In this inspiring episode of Ballatallcost, we sit down with Eartha Pond, former Arsenal player, Westminster councilor, and founder of the ESP Foundation, for a deep and powerful conversation on football, education, inclusion, and policy.

We explore: Her football journey from Arsenal to public service. How to improve access, comfort, and participation for girls in sports. The rise of women’s football and its evolving business landscape. Why Arsenal’s fanbase and ticket sales model stands out. The need for medical support and professional standards in the women’s game. Why PE should be a core subject in schools. Cultural barriers faced by Black girls in sports. Hidden talent and the impact of location on scouting. The importance of sports bras, Nike’s voucher investments & access. The harsh reality of football as a business, elitism, transitions, and unloyalty. Are we close to a level playing field in football? Or is true equality still far off?

We also break down the Hashtag FC situation in women’s football, and the WSL’s challenges with game time and development. Plus: we shine a spotlight on Girls Aloud, a program bringing sports, music, and health education to over 22 London boroughs.

This is a conversation about culture, equity, identity, and transformation and how we build a better future in sports from grassroots to elite.

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