There are many unique perspectives on investing out there because of the wealth of backgrounds that people who go into investment come from. But when you’re on the other side helping someone else invest, you always have to make sure you’re looking at an investment from the eyes of the investor—considering everything to help them make a decision that’s good for them. Ira Zlotowitz approaches investing not from the perspective of an expert, but of a regular investor. What do people think about when they measure up their investments? Make sure you keep informed about what it is that others are considering before going into their own investments.