In this episode, Susannah de Jager is joined by Sue Douglas, Co-Founder of Veer, a pioneering journalist and media consultant turned tech entrepreneur.

Through their conversation, Sue brings a fresh perspective to the Oxford innovation landscape, drawing from her experience in journalism and her new venture, Veer—a machine learning start-up which focuses on transforming the recruitment process by shifting the emphasis from traditional experience to an individual's skills, ambitions, and potential.

Sue shares the inspiration behind Veer, her journey back into academia, and the role AI can play in uncovering career paths that align more authentically with an individual’s interests and capabilities. She reflects on her unconventional career path, her experience navigating Oxford’s start-up ecosystem, and her vision for a more inclusive, skill-based approach to work.

• (00:00 ) - Oxford+ S2 E5 Charting Fresh Career Paths with Sue Douglas, Co-Founder of Veer


• (02:33 ) - The Birth of Veer: From Idea to Reality


• (05:02 ) - Navigating Recruitment with AI


• (09:05 ) - The Importance of Valued Work


• (17:05 ) - Challenges and Opportunities in Oxford


• (26:57 ) - Future of Veer and Final Thoughts

About the guest:
Sue Douglas is a seasoned journalist, media consultant, and tech entrepreneur with a diverse and accomplished career. She began her career in management consultancy and transitioned into medical journalism before taking on editorial roles at prominent publications like the Daily Mail, The Sunday Times, The Sunday Express, and Condé Nast.

Following a severe horse-riding accident, Sue continued her consultancy work and, in 2022, co-founded Veer, a machine learning start-up with Professor Sir Nigel Shadbolt. Veer focuses on reshaping recruitment by prioritising skills over experience, helping individuals uncover career paths aligned with their unique talents and ambitions.

Connect with Sue on LinkedIn

About the host:
Susannah de Jager is a seasoned professional with over 15 years of experience in UK asset management. She has worked closely with industry experts, entrepreneurs, and government officials to shape the conversation around domestic scale-up capital.

Connect with Susannah on LinkedIn

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Oxford+ is hosted by Susannah de Jager, supported by Mishcon de Reya and produced and edited by Story Ninety-Four in Oxford.