Chery's Local Tuning Debate: Necessary or Not?
Update: 2025-12-15
Description
Cherys COO, Lucas Harris, believes local tuning isnt crucial for Australian market, emphasizing local validation instead. This contrasts with GWMs local ride and handling programs. Cherys global engineering head, David Lu, suggests some form of local tuning is necessary, hinting at potential Australian-specific vehicle versions. Chery has addressed past criticisms, improving software and transmissions. The company is set to launch a new ute with a potential industry-first diesel hybrid powertrain, aiming for a top-ten market position.
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