Top broker Chet Marko shares his take on the critical illness market, who needs coverage and how to win their business. Chet has been in the industry 25 years and is a broker and owner of Texas Family Health Plans and Smart Choice Benefits.

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Assurity is a marketing name for the mutual holding company Assurity Group, Inc. and its subsidiaries. Those subsidiaries include but are not limited to: Assurity Life Insurance Company and Assurity Life Insurance Company of New York. Insurance products and services are offered by Assurity Life Insurance Company in all states except New York. In New York, insurance products and services are offered by Assurity Life Insurance Company of New York, Albany, New York. Product availability, features and rates may vary by state.