You can be right on facts and still lose on trust. Communications strategist Hinda Mitchell joins Andy to talk about how poultry and livestock leaders can connect with people who do not live near a barn. They discuss the power of simple explanations and real images, how to respond when a crisis hits, and why answers land better when they come from people who do the work. Hinda lays out a proactive approach. Explain how food is raised before others define the story, invite questions, and treat tough conversations as opportunities rather than threats.

The episode is filled with examples producers can copy. Build a rhythm of sharing small, honest updates. Keep numbers in plain language and tie them to everyday concerns like affordability and safety. Train the whole team on who speaks and how to listen. Listeners leave with a step-by-step framework for earning credibility one conversation at a time.

CREDITS

Host - Andy Vance

Producer - Lyndsey Johnson

Audio Editor & Engineer - Michael Lunt

LEGAL

The information provided in this episode of Unplucked is for informational and educational purposes only and should not be considered professional advice. While we discuss scientific research, public health, and industry practices, this podcast does not substitute for advice from qualified industry and scientific professionals. The views expressed in this episode are solely those of the host and guests and do not necessarily reflect the official opinions of The Poultry Science Association, their respective affiliates, or employees.