DiscoverInsights on air x Berylls by AlixPartnersChinas Aggressive Pricing Strategy
Chinas Aggressive Pricing Strategy

Chinas Aggressive Pricing Strategy

Update: 2025-04-29
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In this episode, Dennis Röhr, Partner & Managing Director at Berylls by AlixPartners dives into the pricing tactics shaking up the global automotive market. With Chinese OEMs pushing aggressive cost structures and razor-thin margins, global competitors are under pressure. Is this sustainable—and what should Western OEMs learn from it?
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Chinas Aggressive Pricing Strategy

Chinas Aggressive Pricing Strategy

Berylls by AlixPartners