Chipotle's New High-Protein Menu & Growth Strategies
Update: 2025-12-24
Description
Chipotle Mexican Grill unveils high-protein menu items, including the Double High Protein Bowl, High Protein Low Calorie Salad, and Adobo Chicken Taco, to cater to health-conscious consumers. They also introduce their first-ever snack, the High Protein Cup, packed with thirty-two grams of protein for around one hundred eighty calories. Despite facing stock decline and challenges, Chipotle plans to expand internationally and leverage limited-time offers, app upgrades, and efficiency tools to boost sales and margins.
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