Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about clever, quirky, or even, mysterious podcast names.

Famous examples here include The Moth, and 99% Invisible.

Creative or “clever” names are often built around puns, plays on words or in-jokes from the show's topic or niche.

Many of these names make sense when you look deeply enough into them. But others are just plain abstract and offer no hint into the show's actual content.

If you already have an audience, a reputation as a good content creator, or a big marketing budget, then this won't necessarily hold you back. If enough people check out your show and enjoy it, then you'll do fine.

But if you're starting completely from scratch then you need to ask yourself what your target audience are searching for online – and if your podcast name is going to show up in these searches.

Does this sound more like your own situation? If so, then you might want to opt for the descriptive naming route instead!

For a more detailed look at choosing a name for your show, go to http://ThePodcastHost.com/Names