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Chris Heard - How sales software has created a biased approach to buying software

Chris Heard - How sales software has created a biased approach to buying software

Update: 2024-07-04

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Chris Heard is the CEO of Olive Technologies, providers of an AI powered platform that streamlines supply chain management software selection.

We have an interesting topic for you today, namely - how sales software inevitably entails a biased approach to buying software. We discuss the impact of the halo effect, and what we should do to empower users & customers in the right way.

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Chris Heard - How sales software has created a biased approach to buying software

Chris Heard - How sales software has created a biased approach to buying software

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