Chris Koehler is done playing it safe | Part 2
Update: 2025-05-28
Description
Alastair Hussain welcomes back Chris Koehler, CMO at Twilio, for the second half of their two-part conversation.
In this episode, Chris and Ali discuss how to shift from talking about point solutions to telling a platform story, their shared passion for pricing, slaying the attribution dragon, and why CMOs need to feel uncomfortable.
How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
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