Welcome to Season Two of "For the Love of Winter," A weekly podcast that explores our cultural love affair with winter sports, the mountains, and of course, the people who are shaped and forever changed by their love of winter.

This week, Kendra sits down with Christian Knapp, Vice President and Chief Marketing Officer of Pacific Group Resorts, for an honest look at the challenges and opportunities facing the ski industry today. From the importance of accessible local hills to the role terrain parks play in keeping the sport youthful and exciting, Christian shares how resorts, big and small, can help foster a lifelong love of skiing and snowboarding. He reflects on the cultural momentum winter is experiencing, the need for industry-wide collaboration, and why affordability and inclusivity are key to the future of snow.

What is it you love about winter? Is it the thrill, the beauty, the stillness? As Canadian’s winter is part of our DNA. The snowy season is something that unites from coast to coast. For The Love of Winter, is a podcast that celebrates Canada’s longest season.