Christina Ellwood: Marketing is the Hub of the Organization

Update: 2020-08-07

Description

In this episode of Leadtail TV, Bryan and Christina Ellwood discuss how marketing is at the center of the organization and has its hands in everything.

Bryan and Christina also talk about how important focus is to aligning the organization, how she builds marketing teams, how she believes more marketers should view the sales funnel, and more.

Comments

In Channel

Where Does Marketing Fit in Product-Led Growth? | Mark Lerner, Head of Marketing, RevOps

2022-02-0827:09

Community for Marketers | Joshua Zerkel, Head of Global Engagement, Asana

2022-01-2624:53

Selling Into the CIO | Top CIO Influencer and #CIOChat Facilitator

2022-01-0726:51

The Key to Early Stage Growth | Holly Roland

2021-07-3031:14

The New CMO Playbook | Gunter Reiss, Global Marketing Leader

2021-04-2630:44

PR's Big PR Problem | Ed Zitron, Founder EZPR

2021-03-2931:11

The 20 Year CMO | Mark Waxman, CMO @ CBIZ

2021-03-1030:05

The Radical Redefinition of the CMO Role

2021-02-2227:50

Marketing Across Cultures | Maria Twena

2021-01-2641:12

More MQLs is not going to cut it | Nicole Fuselier, Sr. Director of Revenue Marketing, Matterport

2020-12-3036:37

Forbes Top 50 Most Influential CMO Kieran Hannon: Listen to the voice of the customer

2020-12-2943:22

Michelle Killebrew, Marketing Executive

2020-11-3024:47

Daniel Glickman, Host of CMO Confessions

2020-10-2128:41

Cecile Thirion - Global Marketing Leader

2020-10-1523:35

Karen Steele: A Marketer's Marketer

2020-10-0734:32

Christina Ellwood: Marketing is the Hub of the Organization

2020-08-0728:38

Steve Mann Brings Emotions Back to B2B

2020-07-2825:22

Tamara McCleary: Where is Your ROI on Social

2020-07-2431:30

Carla Johnson: It's Time to Rethink Marketing

2020-07-2427:50

Kyle Akerman: A Beer and Tacos Approach to Analytics

2020-07-2443:08

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Christina Ellwood: Marketing is the Hub of the Organization

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Christina Ellwood: Marketing is the Hub of the Organization

Leadtail

Christina Ellwood: Marketing is the Hub of the Organization