Episode 41 - Christmas Cognoscenti Interview: Isa Sher 

Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. 

Simon hits day sixty in his new role at Accenture Song which he marks with a LinkedIn post about the topic clients most want to talk about, go-to-market measurement. Meanwhile, Louis is treating us to some truly awful (and entirely non-AI generated) Christmas jumpers in his 12 Days of GTM Christmas LinkedIn series. 

This week the Christmas Cognoscenti mini-series reaches its conclusion as we speak to Isa Sher at Cognism about what GTM looks like for the next generation of revenue leaders. Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode:  Most of our guests are seasoned GTM leaders, who've already in inverted commas made it. Today we're doing something a little bit different. We're talking to somebody still on the climb. We're going to explore how the next cohort of leaders are experiencing today's GTM paradigm as they become the leaders of tomorrow. 

Other mentions in this episode: 

Cold Calling Live 

Letter: The double life of the family office executive – the other reference to pottery as stressbusting pastime that Simon was trying to remember! [Subscription required] 

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