Christopher Marentis, Chief Executive Officer of Surefire Local. Chris is a technology entrepreneur and business leader on a mission to help small businesses leverage the power of digital transformation. As the founder and CEO of Surefire Local, he has focused the company’s efforts to build powerful marketing solutions that give small businesses cost-effective, easy-to-use tools only available to the big guys. The motivation for Surefire Local was born out of Chris’s background in a multigenerational small business home.

Here are some key moments from our conversation:

•    Brief introduction of yourself and what you do. (00:41 )
•    What led you to be more of an innovative person? (06:14 )
•    What inspire you to start your company? (12:20 )
•    What inspired you for writing your book? (17:40 )
•    What is it that you’re doing that is different and unique versus some of your competitors? (22:09 )
•    What are the five core values of your company and how do you do your best as a leader to keep the culture on track? (25:05 )
•    What steps do you take as a leader to make sure that these values are consistently lived into each day? (34:08 )
•    What is your true north as a leader? (42:52 )
•    What do you do to keep yourself rejuvenated and at your best? (45:15 )
•    What one key piece of advice you can leave to our listeners? (46:19 )