DiscoverSuited with Kenya WileyCircular Fashion Part II with Elmar Stroomer and Sarah Njau
Circular Fashion Part II with Elmar Stroomer and Sarah Njau

Circular Fashion Part II with Elmar Stroomer and Sarah Njau

Update: 2025-07-16
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We're continuing our conversation with Elmar Stroomer, Founder of Africa Collect Textiles and Sarah Njau, Managing Director of GFS East Africa. In this episode, Sarah and Elmar dive deeper into practical solutions for both textile waste and the overall environmental impact of producing apparel in Kenya for American brands. We also discuss the African Growth and Opportunity Act (AGOA) — a trade preference program with the U.S. and certain African countries — and examine how U.S.-based startups in textile-to-textile recycling can help tackle both post-production and post-consumer textile waste.

We address critical questions for U.S.-based fashion brands and startups: How can American brands producing in Kenya collaborate to handle their post-production waste more sustainably? Why should textile-to-textile recycling startups expand their operations to Kenya, and how can they do it effectively?

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Africa Collect Textiles Website

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Circular Fashion Part II with Elmar Stroomer and Sarah Njau

Circular Fashion Part II with Elmar Stroomer and Sarah Njau