Classics Episode: 2000's Citibank "Live Richly"

Update: 2022-08-23

Description

The amazing planning story behind Fallon's win over Chiat Day for the Citi account: one that resulted in the best un-bank-like advertising ever. And it would never have happened if not for two guys on a speakerphone.

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Classics Episode: 2000's Citibank "Live Richly"

#box-pro-ellipsis-173227348058155{-webkit-line-clamp:2;}Classics Episode: 2000's Citibank "Live Richly"

Classics Episode: 2000's Citibank "Live Richly"

Fergus O’Carroll

Classics Episode: 2000's Citibank "Live Richly"