How to turn a brand perceived as cheap into one considered awesome

Update: 2022-07-27

Description

Skinny Mobile, originally a youth brand, needed to explore a way into the general market to return to growth, but brand perception got in the way. ColensoBBDO and their client share the award winning strategy that flipped a negative, with "Skinny will do anything to keep prices low and customers happy."

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How to turn a brand perceived as cheap into one considered awesome

#box-pro-ellipsis-173225849052261{-webkit-line-clamp:2;}How to turn a brand perceived as cheap into one considered awesome

How to turn a brand perceived as cheap into one considered awesome

Fergus

How to turn a brand perceived as cheap into one considered awesome