H@H: Ep 59 - Claudia Natasia joins host, Sean Li on this week’s episode of Here@Haas. Growing up on the outskirts of Jakarta, Indonesia, her penchant for the unknown unknowns led her to Berkeley where she further explored her interest in behavioral economics, data science, and business.

Now the Director of Research and Analytics at Fivestars and Co-president of Berkeley Female Founders + Funders (BFFF) while concurrently pursuing her MBA, Claudia shares her journey of finding a community of like-minded people as well as the challenges faced by female leaders and investors.

Episode Quotes:

On her passion for User Experience (UX) research:

“That's the whole foundation of user experience research. You want to make sure that the people deciding on the products that humans will use aren’t just the people in the conference room. It's actually bringing these voices from the community into the conference room to make sure that we're designing products that actually matter, that actually help build communities.”

On joining Berkeley Female Founders + Funders (BFFF):

“The main purpose of Berkeley Female Founders + Funders is to be a platform that connects founders and funders in a way that is beneficial towards their growth. Being a female leader in tech, I realized that it can be an extremely lonely experience, let alone if you're a female founder or a female investor trying to look for an exciting startup with maybe not the same amount of resources at your disposal as someone else. I realized this need from my own experience in tech and I realized that I wanted to make a difference.”

Show Links:

• Women Who Launch - BFFF Summit Registration
• Fivestars
• Just Like Butterflies

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