In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston focus on the systematic management of referrals and payment structures in client relationships.

Join them as they discuss the importance of automating sales follow-ups, ensuring simplicity in payment processes, and the strategic nuances of handling referral payments. Learn how to effectively manage communications and set clear standards to mitigate payment-related issues. Nick and Joshua also cover key operational topics like using high-level software for agency efficiency, and share real-life anecdotes to illustrate the influence and complexity of referral agreements.

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⏰Timestamps:

00:00 - 03:45 : Introduction to automations and sales follow-ups in agencies

03:46 - 07:15 : Payment methods and the importance of simplicity

07:16 - 10:29 : Strategies for managing referral payments effectively

10:30 - 13:50 : Future show topics: Operational tips and software tools

13:51 - 16:35 : Psychological insights into asking for referrals

16:36 - 19:58 : Exploring the landscape of referral strategies

19:59 - 22:44 : Real-life stories of impactful referrals and networking

22:45 - 25:45 : Creative methods for structuring referral payouts and rewards

25:46 - 30:00 : Maintaining clarity and integrity in agency dealings

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Stay connected with your hosts.

Follow Shack on X @iamshackelford and visit GeekEx for exclusive agency resources.

Follow Josh on X @joshykobyashi and join the Hydra network to boost your agency’s growth.