In the evolving landscape of AI, professional service companies face a critical juncture: productize or risk being left behind. But what does it mean to productize services in an AI-driven economy? Join Knownwell's Chief Marketing Officer, Courtney Baker, CEO David DeWolf, Chief Product Officer Mohan Rao, and Chief Strategy Officer Pete Buer as they explore why now is the time for service companies to rethink their models and embrace AI to enhance value and efficiency.

Mohan and David delve into the shift from a growth-focused economy to a performance economy and discuss how this shift is pushing professional service firms towards more scalable, productized offerings. They tackle tough questions: Is this shift leading to a race to the bottom, or can AI offer a path to greater differentiation and value?

Special guest Dr. Shai Azoulai, a cognitive neuroscientist, joins Pete Buer for an insightful conversation on what non-technical executives need to understand about AI. Dr. Azoulai shares his expertise on the distinctions between human cognition and AI capabilities, highlighting where AI excels and where human intuition and strategic thinking still reign supreme.

All that, PLUS the July AI Wrap-up! Courtney recaps the latest developments in the AI world, including Meta’s release of Llama 3.1 and the surging investment in AI startups amidst growing skepticism about AI's ROI.

Watch this episode on YouTube: https://youtu.be/MrDKhNV54TE 

Find out more about Knownwell: www.knownwell.com