Clienting #44: Delisi Friday, In-House Legal Marketer
Update: 2019-10-14
Description
Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock
What is it like to be an in-house marketer at a law firm?
How does the law firm get clients?
How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario?
Advice for people hiring an in-house marketer?
- Delisi manages all of the firm's marketing and business development initiatives. Incorporating marketing and the client development process makes sure their potential and current clients have a seamless experience, and that expectations set in marketing are met in the office.
- Off The Record- a monthly magazine exclusively for attorneys,
- Trial Lawyer Nation- a legal podcast for attorneys in over 70 countries,
- Business development;
- Nurturing of referral attorney relationships,
- utilizing the corporate suite at the AT&T Center and,
- planning CLE seminars for attorneys.
- Nurturing of referral attorney relationships,
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