Discover how major cloud providers—AWS, Microsoft, and Google—are turning artificial intelligence into a marketing gimmick, driving up costs without delivering the real value enterprises crave. In this video, David Linthicum breaks down why tech giants are relentlessly hyping generative and agentic AI, but falling short on meaningful innovation that actually benefits business. With cloud-based AI services often costing three to five times more than on-premise solutions, many enterprises are becoming frustrated, skeptical, and increasingly vocal in their pushback.

David explores how the rapid shift in messaging from infrastructure and architecture to non-stop AI promotion is alienating decision-makers and practitioners. He exposes why so many recent cloud conferences feel more like AI infomercials, while the true needs of enterprises—cost control, practical integration, and measurable business outcomes—are ignored. Ultimately, David argues that unless cloud leaders move beyond surface-level hype and invest in genuine, customer-driven innovation, they’ll risk missing the greatest tech market opportunity of our time.