Cloud Credibility: Marketing Yourself in the AWS ERA
Update: 2025-08-22
Description
Janvi Bhagchandani is an AWS Community Builder and an AWS Cloud Captian! In this episode she talks about personal branding and self-marketing within the AWS ecosystem while covering aspects like credentials as social proof, visible expertise, community recognition, and other psychological marketing angles that tie these elements together in the AWS context.
- 00:00 - Intro
- 05:43 - Cloud Credibility
- 07:46 - Authority Bias
- 16:01 - The 7-38-55 Rule
- 23:09 - The Primacy Effect
- 34:45 - The Reciprocity Principle
- 40:57 - Liking Principle
- 53:00 - Q&A
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