Penelope Gazin and Kate Dwyer talk to Natasha and Erin about the moments of difficulty that triggered their decision to become entrepreneurs. They started Witschy, a marketplace for artists, in part as a way to move on from personal struggle. And the site is highly personal for the co-founders—a curated extension of their mutual tastes.

Gazin and Dwyer discuss their entrepreneurial philosophy and tell the story of how they built an Etsy competitor that became cash flow positive with hundreds of thousands of dollars of revenue in the first year.