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Chip Griffin: Hello and welcome to another episode of Chats with Chip. I’m your host, Chip Griffin, and I am delighted to have with me today a very frequent contributor to, well, all of my podcasts that I’ve pretty much ever had in any business for, I don’t know, the last 15 years or so. Kami Huyse from Zoetica Media.

Welcome back to the show, Kami.

Kami Huyse: Hi Chip. It’s so great to be here as usual.

Chip Griffin: It, it is always good to have you cause I know that we’re gonna have a good time, but we’re also gonna have lots of insight to offer in our conversations. And, and today I’m particularly excited to talk about a project that you’ve been working on recently and that is writing a book with, with not one author, not two authors, but a whole pile of them and, and marketers at that. And, and so herding marketers and all of that and, and promoting it. And, and I’m just, I’m really curious about how the whole process came together. So why don’t you share a little bit about yourself for someone who may not have, have come across you on my show before or somewhere else.

And and then we’ll talk about the book.

Kami Huyse: Excellent. Nice to meet you, whoever you are out there. My name is Kami Huyse and I am a marketer and public relations professional for close to 30 years now. Crazy stuff, but a social media marketer for 16. So I have a social media marketing agency called Zoetica Media, and you can get in touch with me at kamihuyse.com.

K a m i h u y s e.com and I’d love to talk to you about social media, about how to build your brand. Those kinds of topics are on my menu every day.

Chip Griffin: And, and you have all sorts of good content that you put out. You put out videos and blog posts and all that kind of stuff, so it, you’re a great person to learn from, but tell me about this book because, you know, I, I’ll admit, I’m one of those folks who’ve always thought about writing a book and have never gotten around to it. I’ve started a few drafts of ones, but then I get distracted by some other shiny object and, and never follow through on it. Mm-hmm. So, I’m, I love that, that you did this and I, and I love the, the story about how it all came together, not because you all set out to write a book, but because of some other community activities you were involved in.

Kami Huyse: Yeah. Thank you. And I was the same. I’ve written a chapter in about three or four books now. I wrote a really small ebook one time, so yes. I’m like, you Chip. I was like, mm, I need to write a book. I have a book in my head. I’ve done some outlines just like you. And it just felt like it wasn’t happening.

And so a couple of years ago Mark Schaefer created a new community called Rise, and he based it on the rally coin called Rise too. And Rally is no longer available or around anymore, as far as a platform, but it was a really good opportunity for me to dive into sort of the Web3 kind of style of things and learn, because I’ve been hearing about it for years.

I was telling you, Shel Holtz and others, and you too, I mean, just lots of people have talked about blockchain and, and Metaverse and I’ve done some things. I mean, I ran a meeting in social in Second Life 10 years ago. I don’t know if you know that, but I did. And so you know, I’m interested in it, but I’ve just not really been dabbling in it much recently.

And so I saw it as a great opportunity to do that. Once I got inside, there was so many people in there that are already amazing thought leaders, subject matter experts that are part of that group that people started looking around and thinking, we should do something with all this knowledge. We should, you know, do a conference, which everybody’s like, no, let’s do a book.

And that was such a great idea because all it really was is each one of us could write about our subject matter expert. And writing one chapter in a book is so much easier than writing a whole book.

Chip Griffin: It, it is. But at the same time, you all had to come together and agree on who was going to write what.

And you know, I, I know a lot of marketers, I’ve been around a lot of marketers. I am a marketer. I, we all have our egos and our thoughts about, you know, what we’d like to talk about. So, so how did you sort through that process? How did the group come to a consensus as to who was going to write what?

Kami Huyse: We all have those thoughts, right?

Well, Mark Schaefer was the arbiter, so he was the final say, but people put in a bunch of ideas about what they could write about and then they took that group of ideas and they reorganized them into something that looked like a book. And so a couple of people stepped up and said that they would be happy to be editors in the book, and they there’s three of ’em and they were amazing editors and that that really helped us to get that organized. And then they came back and they put those topics down. And then the people who were you know, in there, they, we, we went in and we chose a topic. And if somebody else wanted that topic, we would have a conversation about who was probably best suited for that topic.

I chose future proofing your social media strategy. I, I picked social media strategy because I do social media across a lot of different buckets and for brands, and I just feel like strategy is my strength and nobody actually challenged me for that spot. So I don’t know, but I think there was others that did, they talked through it.

There was a couple of ’em that were written by two authors in one chapter, which must be an interesting conversation. One was a husband, wife team, and the other one were people that didn’t know each other. But one was a re