Coffee, K-Beauty and Retail with Sarah Chung Park
Update: 2024-10-09
Description
In Coffee N° 5, Lara and Sarah Chung Park take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon.
We’ll talk about:
- The new wavelength of K-Beauty approaching.
- The importance of taking an omnichannel approach to your retail product.
- How to tell a story on the shelf using packaging and the retail space.
- Why education is key in the retail space.
- The dangers of being an overnight success.
- The challenges of navigating the Amazon space.
For more information, visit Sarah Chung Park´s Linkedin.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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